top of page

Future of Film: The Triad of Tomorrow's Film Industry

SORA-generated Gold Rush town

As the UK's film and TV industry teeters on the brink of a transformative era, underscored by the encroaching dominance of AI and technological innovations like SORA, a profound reshaping of content creation and consumption looms. This juncture, reminiscent of the seismic shifts in the music and book retail industries due to digital disruption, heralds a future where the traditional cinematic experience could splinter into distinct paradigms. Among these, the emergence of real-time, sensory-driven 'Experiences', the steadfast allure of artisanal filmmaking, and a yet-to-be-fully-understood middle ground epitomised by the works of Tom Cruise and Christopher Nolan outline the contours of a new cinematic landscape.

The Lessons from Bookshops and Music Stores

The trajectory of the film and TV industry, mirroring the fate of bookshops post-Amazon and music stores in the digital age, underscores a cycle of disruption, contraction, and eventual adaptation. Borders succumbed, yet Waterstones persevered, illustrating that survival hinges on evolution rather than resistance. Similarly, while Apple and streaming services challenged traditional music retailers, the vinyl revival signified a longing for tactile, authentic experiences. This pattern of upheaval, followed by a renaissance of the traditional amidst the digital, offers a blueprint for the film industry's navigation through its impending transformation.

The Spectrum of Cinematic Futures

At one end of the emerging spectrum lies the artisanal, small-budget films revered for their authenticity and human-centric narratives. These productions, akin to the intimate experience of theatre, promise a deep connection with audiences seeking genuine storytelling over spectacle.

Conversely, the advent of real-time, sensory-driven 'Experiences' - films (if you can still call them that) wholly crafted by computers, from visuals to scripts - presents a future where content is tailored instantaneously to the viewer's mood. Innovations like Elon Musk's Neuralink hint at a world where films not only adapt in real-time but do so in response to neurological feedback, undoubtedly sidelining the need for human creators altogether. These 'Experiences', ironically more cost-effective than the artisanal films due to their automated nature, will cater to audiences prone to addictive behaviours, offering endless novelty without the demands of traditional narrative structure.

The Middle Ground: Epicness Reimagined

It's within the middle ground that a unique fusion occurs, drawing heavily on artisanal authenticity while subtly incorporating AI-generated elements to enhance the narrative. These films, akin to the grand epics of old like "Spartacus" and "Ben Hur", will cost more than the artisanal films but will likely find an audience of people who also enjoy theatrical productions like "Les Misérables" or "Back to the Future: The Musical".

Dubbed 'Neo-Epics', this category will represent a new era of cinematic storytelling that marries the spectacle and authenticity of epic films and theatre with the precision and possibilities of modern technology. These Neo-Epics will stand out not only for their ambitious narratives and breathtaking visuals but for their ability to connect with audiences on a deeply human level, offering a glimpse into a future where film and technology converge to create unprecedented experiences. However, as the new definition of a 'costly' film, they will likely be as rare as theatre musicals.

Navigating the Mental Terrain

The differentiation between these cinematic futures isn't just technological or economic—it's profoundly psychological. Recent discoveries identifying brain regions linked to purpose and fulfilment, such as the anterior and middle cingulate cortex, highlight the potential mental health implications of overly personalised, over-stimulating, easy entertainment. As the dorsolateral prefrontal cortex thrives on adversity and challenge, the passive consumption of tailored 'Experiences' severely risks diminishing our drive and purpose. It is no exaggeration to say that while 'Experiences' are inevitable, they will also lead to severe mental health issues. Meanwhile, authentic, challenging storytelling - whether through intimate, artisanal films or the grand narratives of middle-ground Neo-Epic productions - promises to counteract this by engaging our cognitive and emotional faculties in meaningful ways.

Conclusion: A Call for Visionary Leadership

The UK film and TV industry's path forward demands visionary leadership capable of embracing the nuances of this tripartite future. It requires a commitment to fostering environments where authentic storytelling thrives, alongside a pragmatic acknowledgement of the role technology will play in shaping narrative forms. By championing a diversity of cinematic experiences - from the artisanal to the 'Experience' (the latter requiring heavy regulation), and the innovative Neo-Epic middle ground - the industry can not only survive but flourish, ensuring that cinema, in all its forms, remains a vital, resonant art form for generations to come. This is not a time for complacency but for bold, imaginative action that anticipates the complex landscape ahead.

The goal is clear: to be pioneers, not bystanders, in the evolution of film and television.

30 views0 comments



bottom of page